Here are a few tips to gain backlinks for your website:
Participate in forums and blogs. Become an active contributor to websites, blogs and forums that are relevant to your website. Answer questions posted by others within your industry/niche, or include useful information that others will appreciate. Increasing your level of recognition by others is a great way to increase your chances that those users will buy backlinks to your website in the future. Eventually, you can include a relevant link to your free Flash template, right inside a post.
DO NOT SPAM. You must be an active contributor to a forum if you want the admin to publish a post of yours with a link. This means you should provide relevant comments – around 10 of them – before posting a link. Otherwise, your posts will be deleted by the forum’s admin, and you will be tagged as a spammer. When you do send your post with a link, make sure your link is relevant to the forum thread. Keep it classy, and keep it relevant.
Create your own blog. Make a name for yourself as a resource that will make others want to link to you, by creating a blog that shares relevant information about your company/business/industry. Provide unique information that isn’t offered elsewhere. Write a tutorial explaining something you discovered that could help others with the same interests. Provide personal feedback about a tip you tried that you found somewhere else, so users will know if it worked or not. Staying relevant is the golden rule here. Update as often as possible to remain current and retain interest.
Be social. That is, in social media channels. People are spending a lot of time these days on Facebook and Twitter. Join groups that are related in some way to your product or business. Make new friends or acquaintances. This is a great way to build brand awareness, and get others to trust you. Create accounts for your website on these social media channels. In Facebook, you must have a user account through which you can create an official page or group for your business, company or website. Provide updates regularly, with news about your site.
Get familiar with social bookmarking websites. Websites such as Delicious, Digg, Reddit and StumbleUpon are excellent ways to get articles or content on your website noticed. Sign up for an account at one of them, and contribute by adding comments and thumbs-up or thumbs-down to some of the bookmarks that are already there. Then, add your own quality content in the form of well-written, relevant articles. Include appropriately-placed links to your website within the article’s text. Different bookmarking sites have different features so take the time to be sure you take full advantage of whatever is offered.
Submit an online press release. If something news-worthy happens to your business, write an article and broadcast it throughout the internet using a press release. There are free press release websites available, such as PRhere and PRLog. Write your article as if you’re an uninterested third-party, like a journalist. Don’t use obvious marketing terms like “This is the best company ever” or you’ll be rejected by the press release editors who go over the articles before publishing them.
Start a competition. Draw attention to your website by offering some sort of prize. Create an online quiz, or request for users to submit idea about something. The goal is to generate discussion in forums or blogs, so make the competition compelling enough for word to catch on. For example, if you’re a design company, challenge users to create Flash web templates that you’ll feature on your site somewhere. Say you have a photography website. Create a topic, and get users to submit their best material on it. Give the winner 5 free photography lessons.
Buying/renting links. This option is tricky. Text link brokers offer links at a fee to interested webmasters. However, Google notices these paid links, that transmit PageRank importance, and considers this a violation of their webmaster guidelines. This in turn could negatively impact a site’s search result ranking. Buying and selling links for purposes of advertisement is one thing – and is considered legal by Google. Yet oftentimes the host site will include a “nofollow” attribute to links found in advertisements, so that search engine crawlers do not pass the PageRank from the hosting site to the advertising site.
If you do want to buy buy backlinks, your best bet is to contact the webmaster directly who owns the site you’re interested in, and offer him/her a monthly fee in exchange for the addition of a text link to your site. Google won’t easily be able to identify those paid links, and they can boost your SEO significantly.